Wella EIMI Bold Move 150ml

Style with ease and confidence using Wella EIMI Bold Move Matte Styling Paste. This professional styling paste delivers a casual, textured finish with a light, flexible hold—ideal for messy looks, definition, and effortless control.

Formulated with Brazilian Carnauba wax, it provides structure and movement without stiffness, leaving hair with a matte finish and a natural look. Perfect for both short and medium-length hairstyles, this paste works well on all hair types and rinses out easily.

Key Benefits:

Light hold with flexible styling control (Hold Level 2)

Matte finish for natural texture

Contains Brazilian Carnauba wax for lasting support

Ideal for creating casual, lived-in styles

Suitable for all hair types

How to Use:
Work a small amount into your palms and apply to dry hair. Shape and rework your style as desired.

Size: 150ml