The Best Way to Maintain Your Icy Blonde Hair at Home
If you’re rocking an icy blonde, platinum, silver, or cool ash-toned look, you know how quickly unwanted brassiness can dull your shine. That’s where the milk_shake Icy Blond shampoo and conditioner step in — your powerful at-home solution for keeping blonde tones cool, bright, and radiant.
Meet the Latest Brass-Fighting Duo
The newest addition to our blonde care range, Icy Blond shampoo and conditioner, is designed for very light to platinum blondes, metallic greys, and silver-toned hair. What sets it apart? The secret lies in its unique black pigment. This dramatic pigment deposits onto the hair to stop brassy undertones in their tracks, while enhancing and amplifying cool ash and silver tones.
Icy Blond products are so effective that many salons use them to support blonding services. But you can now achieve salon-worthy results at home. Just remember: the longer you leave Icy Blond on your hair, the more intense the toning effect will be. Once you reach your desired tone, we recommend alternating with milk_shake color maintainer shampoo and conditioner to keep your color fresh and hair healthy.
Powerful Care Beyond Toning
Like all milk_shake products, Icy Blond doesn’t just tone — it nourishes.
- Milk proteins and amino acids strengthen and repair.
- Rice oil provides lasting hydration and shine.
- Grape extract protects color and adds that signature Icy Blond scent you’ll love.
Icy Blond or Silver Shine — Which is Right for You?
Wondering whether Icy Blond or Silver Shine is your perfect match? Here’s how to choose:
Silver Shine is ideal for natural or lightened light blondes, grey or white hair, looking to gently neutralize yellow tones. It contains violet pigments and can be used weekly to keep brass at bay.
Icy Blond is the choice for chemically lightened, platinum, or cool ash-toned blondes. Its black pigment amplifies cool tones and can even create a striking silver effect in very light hair.
Let Your Blonde Shine
Whatever your shade — from soft silver to icy platinum — milk_shake has the perfect care solution to help you maintain your blonde’s brilliance, free of brassiness. With Icy Blond in your routine, your hair will stay as radiant as the day you left the salon.