At Rapple Products, we’re proud to be the official South African distributor of Philip Martin’s — a luxury Italian haircare and wellness brand trusted by top salons worldwide. But having world-class products is only half the story. The real success lies in how salons present, recommend, and sell those products to their clients.
If you’re ready to increase your salon’s retail turnover and strengthen client loyalty, here’s how you can do it — using the proven methods from The Salon Business and the powerful story of Philip Martin’s.
1. Sell Through Expertise, Not Discounts.
Your greatest advantage as a salon is authority and trust — qualities that online stores and retail chains can’t replicate.
Clients come to you for professional guidance. When you recommend a Philip Martin’s shampoo, mask, or treatment, they’re not just buying a product — they’re buying your expertise.
Example:
Instead of saying, “This shampoo is on promotion,” say:
“Because your hair is colour-treated, the Philip Martin’s Colour Maintenance Shampoo will protect your tone and extend your salon results.”
This shifts the focus from price to personalised value — exactly what clients expect from a professional.
2. Educate Clients About Authenticity.
Today, many products appear online at suspiciously low prices. The Salon Business article warns about diversion — unauthorised sellers offering expired, fake, or damaged stock.
With Philip Martin’s, you can assure your clients they’re buying authentic, salon-exclusive products sourced directly from Italy via Rapple Products, the official distributor.
Action Points:
• Display a “Buy Authentic Philip Martin’s Here” sign at your reception area.
• Educate clients that genuine Philip Martin’s products are only available through certified salons and Rapple’s online store.
• Mention that counterfeit or expired formulations can damage hair integrity and colour vibrancy.
This builds trust and positions your salon as a guardian of professional quality.
3. Position Philip Martin’s as a Smart Investment.
Your clients invest thousands in colour, keratin, or styling services — so it’s logical to protect that investment with the right home care.
Try framing it like this:
“Would you risk your R3 000 colour with a R250 bottle that may not be authentic? The Philip Martin’s range is formulated with organic ingredients that keep your hair luminous for weeks — exactly as we intended in-salon.”
This redefines the conversation: it’s not about “upselling” — it’s about preserving results and experience.
4. Train Your Team to Sell with Confidence.
Behind every strong retail number is a confident team. The original guide highlights that training makes the difference between “mentioning” and “recommending.”
How to do it:
• Host weekly product sessions using Rapple’s Philip Martin’s training kits.
• Encourage stylists to share “before-and-after” results when using the range.
• Equip them with responses to objections like “I can get it online cheaper” — counter with authenticity, performance, and after-care support.
When your team understands why Philip Martin’s works, they’ll speak from passion — and sales will follow naturally.
5. Create a Retail Space That Tells a Story.
Transform your retail corner into a wellness experience.
The minimalist, eco-luxury packaging of Philip Martin’s already communicates quality — use that aesthetic to your advantage.
Ideas:
• Display the range on natural wood or marble shelves, with soft lighting.
• Add small info cards: “Certified Organic Ingredients – Made in Italy – Exclusive to Professional Salons.”
• Offer sample testers or small take-home sachets for clients to try before committing.
This turns browsing into a sensory experience — not a sales pitch.
6. Partner with Rapple Products for Growth.
Rapple Products offers more than just stock — we partner with you through:
• Staff training & education on the full Philip Martin’s range
• Point-of-sale marketing materials and product imagery
• Membership incentives such as the Philip Martin’s Salon Club (Silver, Gold & Diamond tiers)
• Fast local supply & after-sales support
With Rapple’s guidance, your salon can elevate its retail strategy to match the premium brands you represent.
In Summary
When you sell products like Philip Martin’s, you’re not just selling shampoo — you’re delivering an extension of your service, your professionalism, and your promise to your clients.
By focusing on education, authenticity, and experience, you can transform your salon retail into one of your most profitable and rewarding divisions.
Ready to Elevate Your Salon Retail Game?
Explore the Philip Martin’s range and join our growing network of professional salons.
Let’s redefine beauty retail together — with authentic Italian luxury, South African passion, and Rapple Products support every step of the way.
